Mobile cell phones are now packed with so many functions that the cell user is totally bedazzled and often confused. Everything from a mobile telephone to a digital camera, video recorder, games and mp3 music player, GPS system, calculator and personal organizer. And now with the arrival of smart phones like the Apple iPhone and iPad, Blackberry and Palm devices and the exploding range of cell phones using Google's Android operating system, we witness total convergence with the world wide web as these devices' browsers are almost one hundred per cent capable of displaying interactive web pages.
The windows mobile platform is able to run neat miniature versions of office programs such as business presentations, word processing and spreadsheet displays. Apple took this functionality light years ahead by allowing independent software developers to build 'apps' or software applications and these have blossomed into the tens of thousands. The iPhone operating system also powers the newer iPad and one of the attractions seen by potential buyers of these digital touch screen devices is the huge range and extensibility of these applications.
Google's popular Android mobile operating system is like an evolution of the iPhone OS and is also wide open to third party applications and future developments. Palm, or Web OS and Blackberry both run highly sophisticated smart phone operating systems capable of showing dynamic web pages.
The writer recently underwent video training in how to advertise on smart phones like the iPhone and the Android. Large networks are now available where web marketers can place tiny, 35 character text ads or banner ads inside certain mobile applications. Two of these networks are Admob.com and Adfonic.com and Google has already acquired the first one! The numbers of total ad impressions already shown by Admob.com are truly astounding, numbering about 250 billion. Google has seen that the future belongs to the customer on her mobile cell phone and huge resources are being redirected in this direction. For example, 750 million dollars were forked out to acquire Admob.com and new affiliate networks are springing up to provide marketing offers to these keen users of mobile devices. Two such networks are Offermobi.com and Peerfly.com, where publishers and advertisers can copy coded links to use in their mobile marketing campaigns.
Summary
Smart phones like the Apple iPhone, BlackBerry, Palm and Android are revolutionizing the ways in which we communicate and conduct our business. Total convergence of practically all functions has now occurred on these hand-held devices. Marketing channels are now opening for merchant companies and advertisers to make their product offers on cell phones through software applications specific to each mobile device.
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